A little bit of history. The Champagne marques were the earliest wine brands, and they’re still the biggest. Luxury goods group LVMH have taken things to a new level, buying up Moët et Chandon, Dom Pérignon, Krug, Veuve-Clicquot and Ruinart. How big are they? They’re very big – big enough to make chairman Bernard Arnault the richest man in the European village.

Some of the earliest still wine brands were hot stuff – now and then my dad used to buy Mouton Cadet when it really was the “second wine” of Bordeaux’s first-growth Château Mouton-Rothschild. It ain’t any more. If there was a twentieth growth, Mouton wouldn’t make the cut. The rest of the time – in the `seventies - we were weaned on the likes of Mateus Rosé, Blue Nun and Stowells of Chelsea. Those dinosaur brands are still with us and plenty of people are surprised to know that, even though trends in wine consumption have changed out of all recognition, they’re bigger than ever – Mateus sells around 20m bottles annually. Needless to say, the wines are somewhat better these days – everybody has to compete, after all.

Wine doesn’t fit corporate plans for global branding in the way that beer and spirits (where the real money is) do. It’s small fry next to the Bacardis and the Smirnoffs (go into virtually any bar in world and you’ll find them…). The frustration of Fosters, who bought up great swathes of Australia’s wine business in the ‘nineties, was palpable. The facts are that wine is variable; the better stuff is, by its very nature, limited; it’s not possible to respond swiftly to demand; and the whole weather thing? Well, it’s a nightmare …

But these chaps are smart as hell and they don’t give up. Currently the top ten brands in the UK account for a little under 30% of the total market, which at around £5bn, means that each single per cent that they scrabble for translates into sales of a million pounds a week. Pernod Ricard have taken the route of simplification and consolidation and their Jacob’s Creek comes closer to being a global wine brand than most (while being, a) not bad; and b) with multiple levels of irony, the biggest “French” wine brand). Pernod Ricard also appear to be experimenting with the possibilities of making a region – Rioja – interchangeable (or at least confusable with) a brand with their phenomenally successful Campo Viejo. Another new approach is the nomadic or supra-national brand – some Blossom Hill wines, the number-one seller in the UK, are from the USA, some are from Italy and some from Chile  … and does anyone mind?

So what’s out there now? Well, of the other top UK sellers like Hardy’s, Gallo, Jacob’s Creek, Lindemans, Echo Falls, First Cape, Kumala, Stowells – yes, really!- and Wolf Blass, the southern hemisphere ones are better than the Californian-based ones and – if push comes to shove – I would drink any of them (but only if cider was the only alternative).

At the next level (down in terms of scale, but up in terms of quality) there are both reliably ubiquitous stand-bys (and anybody who thinks Yellow Tail or Banrock Station are crap isn’t just arguing with me – they’ll have to take on Hugh Johnson as well) and some proper stuff. Again, the best are from South of the equator: St. Hallett, Penfolds and McGuigan from Australia: Oyster Bay, Villa Maria and Brancott (formerly Montana) from NZ: Concha Y Toro (including Casillero del Diablo), Errazuriz, Cono Sur and Yali from Chile: Argento, Alamos, Viñalba, Norton and Zuccardi from Argentina; Kanonkop, Fairhills (fairtrade), Nederburg and Zalze from South Africa are some of the names to go for.

Up North, it’s probably best to forget the USA, for now, and the picture in Europe is patchy. France has always struggled with brands – the French themselves, in fact, abhor Le Piat d’Or. But things are changing and merchant-owned brands like French Connection and La Différence are gradually raising the bar. Some ambitious, quality-conscious, large-scale producers – be they private (like Paul Mas, Gérard Bertrand, Laurent Miquel and Skalli) or co-operative (like Mont Tauch, Plaimont and Blason de Bourgogne) – are coming close to breaking the mould and are worth looking out for.

Spain’s not great – I’m not much taken with the big-selling Riojas – although Torres (especially Viña Sol) deserve a special mention while the best brands are to be found in fortified wines (the same applies in Portugal) and, increasingly, in fizz. From Italy, Canaletto is worth a mention and Germany’s Dr Loosen and Johannes Leitz have great plans based on excellent QPR (quality/price ratio). The old world isn’t really brand land but a lot of great bargains are to be had from the supermarkets’ own brands and “private brands” and we’ll be looking at those in the next two parts.

 

Apparently, nearly 90% of wine is consumed on the day it is purchased. Of all those carpe diem bottles, three-quarters are bought in supermarkets which essentially sell four types of wine: brands, own brands, private brands and, er … non-branded wines. Depressed? Don’t worry – the likes of Blossom Hill are not exactly in a monopoly situation, altough the top 10 brands together account for about a third of the total market in the UK.

Not everything in the garden is rosy but just how lucky are we wine consumers these days? Consider a wine we’ll call Windy Bottom Semillon-Chardonnay which at a bit under a fiver is around the UK average price for a bottle (it’s often £3.99 on special offer though). It’s made from a blend that many would consider to be old hat; it’s imported in tanker from “South-East Australia” – a pointless term that means it could be from anywhere (and everywhere) in Oz except the far, far west – and bottled in Northampton, that well-known centre of vinous excellence; it probably had oak chips floating about in it at some point to give a veneer of barrel ageing. And it’s sold by a German-owned discounter.

It is a wine that ticks no boxes. And you know what? I like it quite a lot. It has sunny tropical aromas, a balance of tarry dryness and succulent white fruit and enough acidity (quite probably out of  a packet) to keep everything upstanding. Any wine needs at least two strings to its bow and this has three. And the really great thing is that, as Tommy Cooper’s psychiatrist replied when the great man asked him if it was normal to be channeling Tom Jones – “It’s not unusual …”

Wine writers in general enjoy bashing all the supermarkets except the one or two who are performing best at any given time. It’s a very Britsh way of keeping up the pressure on standards – it’s the same process that makes the NHS so amazing – but any notional graph of improved quality over the last 20 years shows a very steep line indeed – out of all possible recognition in fact. It’s because of the buying power of the supermarkets that bulk, cheap wine is so good these days but, then again, the downside is that it makes lots of people think there’s no point spending more than a fiver …

We’ll look at the big brands next time. Meanwhile, check out the “Grogan’s Heroes” post for some amazing value wines from the supermarkets – they’re all under six quid. (I’d put a link to it here if I wasn’t so hilariously incompetent – but typing the phrase into the search box and then scrolling down seems to get you there!)

 

cabernet sauvignon – my dad was never a major wine man – people weren’t in the ‘fifties, ‘sixties and ‘seventies, it was beer and spirits (as in”how many fingers, George?”) – but he would put an expensive (and probably awful) bottle of Châteauneuf or Gevrey-Chambertin on the table on high days and holidays. Even so, I’m by no means sure that he would have been able to come up with the name of a single grape variety. Things change and nowadays everyone will tell you their favourites and the first name of a red wine grape to pass most of their lips will have been that of the king – cabernet sauvignon.

Appropriately, it’s a relatively “new” grape, and the discovery in 1999 that it is a cross, which probably occurred in seventeenth-century Bordeaux, between sauvignon blanc and cabernet franc, explained much of its character. The young, headstrong prince makes wines marked by the same intensity in everything that franc has – colour, body, aroma, flavour and length – but these fruity, blackcurrant- juicy wines often have a tell-tale touch of green in the aromas – mint, bell-pepper or eucalyptus – obvious when you know about the sauvignon blanc. They are typically at the lowish end of alcohol scale and can lack acidity, especially in warmer places in New World countries. Many are dense with extract and tannin and are best drunk with food but a cabernet without age, like Prince Hal “smothers up his beauty from the sun.” Long maturation, first in the best oak and then in bottle, softens everything and, in common with other ageworthy grapes, the better it gets the less it tastes of fruit – it’s what the fruit turns into that’s the really interesting part.

The world seems to have overlooked the fact that, in its castle in Bordeaux’s left bank, cabsauv is always accompanied by its court – one or more of merlot, cabernet franc and petit verdot is the “foil to set if off” – but it’s the “single varietal” wines, made everywhere from Chile to China to the Cape, that have been the pretenders to the throne, with Australia’s Coonawarra and California’s Napa Valley getting closest to a coup. Cabernet certainly makes very different styles in the different terroirs of Bordeaux but blending gives the matrix a third dimension as makers of early Supertuscans – who blend with sangiovese amongst others – worked out early on.

Old and complex, King Cab in his ermine-lined crown of oak settles on the scarlet velvet cushion of his throne – the edges tinged with brick from long service – sets before us a dish of red fruits stewed with cassis, rich with herbs and roasted spices, licorice and truffles, then freshens our breath with a Parma violet and proffers a cedar-lined box from which to pluck a fine cigar to enjoy with coffee and dark chocolates. All hail the King!

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